CLINICALLY BACKED

Evidence-based doses. No pixie dusting. Real results you can feel.

MADE IN AUSTRALIA

Owned, formulated and made in Australia. Premium quality, no shortcuts

COMPLETE MEN'S SYSTEM

Supplements, skincare, and colognes — restoring performance, protecting confidence, elevating style.

Supplements - Your Foundation

Most men don't notice until it's too late. You feel it as: slower recovery, lower drive, less energy, weaker performance. But it doesn't have to be this way.

View The Supplement Foundation

Skincare - Your Skin's Protection

Most men don’t notice the damage until it shows. Dryness becomes lines. Inflammation becomes aging. Daily exposure compounds quietly.

View Skincare Collection

Colognes – Your Scent Identity

Confidence shouldn’t come at the cost of your biology.
What you wear should reinforce the system, not undermine it.

View Our Cologne Collection
Load video: man standing in a room at sunset, the curtains gently flutter and he moves towards the bottle of Mr Wulf Aurora Cologne

We build for the whole human.

Your skin, body, and mind aren’t separate systems, they’re one adaptive network.

We call it Human Integration.

Postbiotic skincare engineered for real biological performance. Clinically-dosed supplements for cellular repair and energy. Clean, primal colognes that signal vitality itself.

We’re not chasing categories. We deliver integration.

From the Team Who’ve Done It Before. Doing It Again.

Jeff and Toni have spent decades creating award-winning, category-defining supplements — from pioneering Shilajit in Australia to engineering world-first jelly and marshmallow protein bars.

Recognised with multiple brand and product awards, and twice named in the BRW Fast 100, they’ve built a reputation for solving real problems with innovative solutions.

Now, they’re bringing that same mission to Mr WULF — a complete system designed for men over 30 who refuse to settle.

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Blog posts

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WPI Elite protein powder highlighting Aminogen benefits for protein absorption and muscle recovery.

Aminogen Benefits for Protein Absorption and Muscle Recovery

Protein only works if your body can use it. Aminogen® Advanced is a patented enzyme blend that breaks protein down up to 3× faster, boosting BCAA levels by 250% and reducing waste. Discover how WULF WPI Elite uses Aminogen® to unlock every gram of protein for maximum growth and recovery.

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A muscular man lifting a barbell, showcasing the importance of mTOR muscle growth activation in strength training.

mTOR Muscle Growth Activation: Why Protein Alone Isn’t the Answer

Unlock the science of mTOR muscle growth activation — discover how leucine flips the anabolic switch and why WULF WPI Elite’s Aminogen® + AstraGin® system turns every scoop into a muscle-building catalyst.

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Redefining Mens Skincare With Science-Backed Simplicity showcased in a premium packaging of Mr WULF products.

Redefining Mens Skincare With Science-Backed Simplicity

Discover how Mr WULF is leading the charge in Redefining Mens Skincare With Science-Backed Simplicity. Our approach emphasizes effective skincare without the gimmicks, empowering men to feel more confident in their skin. Read our feature in USA News to learn more!

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