CLINICALLY BACKED
Evidence-based doses. No pixie dusting. Real results you can feel.
MADE IN AUSTRALIA
Owned, formulated and made in Australia. Premium quality, no shortcuts
COMPLETE MEN'S SYSTEM
Supplements, skincare, and colognes — restoring performance, protecting confidence, elevating style.
Supplements - Your Foundation
Most men don't notice until it's too late. You feel it as: slower recovery, lower drive, less energy, weaker performance. But it doesn't have to be this way.
Skincare - Your Skin's Protection
Most men don’t notice the damage until it shows. Dryness becomes lines. Inflammation becomes aging. Daily exposure compounds quietly.
Colognes – Your Scent Identity
Confidence shouldn’t come at the cost of your biology.
What you wear should reinforce the system, not undermine it.
We build for the whole human.
Your skin, body, and mind aren’t separate systems, they’re one adaptive network.
We call it Human Integration.
Postbiotic skincare engineered for real biological performance. Clinically-dosed supplements for cellular repair and energy. Clean, primal colognes that signal vitality itself.
We’re not chasing categories. We deliver integration.
From the Team Who’ve Done It Before. Doing It Again.
Jeff and Toni have spent decades creating award-winning, category-defining supplements — from pioneering Shilajit in Australia to engineering world-first jelly and marshmallow protein bars.
Recognised with multiple brand and product awards, and twice named in the BRW Fast 100, they’ve built a reputation for solving real problems with innovative solutions.
Now, they’re bringing that same mission to Mr WULF — a complete system designed for men over 30 who refuse to settle.
Blog posts
You’re Not the Man Your Grandfather Was
If you lined up a group of healthy 30-year-old men today next to a group of healthy 30-year-old men from the 1970s or 80s, you’d expect them to look roughly the same hormonally.
Same age. Same biology. Same potential.
They don’t.
Sleep and Brain Detox: How Deep Sleep Protects Ageing Men
Sleep isn’t just rest — it’s when your brain cleans itself.
During deep sleep, waste linked to cognitive decline is flushed from the brain. Miss that process, and performance, clarity, and long-term brain health quietly start to suffer.
Most men over 40 are told fat loss is simple: more cardio, fewer calories, and more stimulants.
But if you’re training hard, dieting hard, and still not leaning out — there’s a good chance you’re missing the real kingmaker:
Sleep.
Sleep isn’t just rest. It regulates blood sugar, cortisol, growth hormone, hunger, and recovery — all the systems that decide whether your body burns fat or holds onto it. When sleep quality drops, cravings rise, stress stays elevated, recovery slows, and fat loss becomes a fight.
This article breaks down why sleep might matter more than cardio for men over 40 — and how fixing sleep first makes diet and training work again.