Look good. Smell good. Feel great.
We believe men shouldn’t have to choose between performance and long-term health. That’s why every Mr WULF product — supplements, skincare, and colognes — is designed to restore, protect, and elevate men’s lives.
No shortcuts. No toxins. No pixie dust. Just systems that deliver.
Built by the Founders of ATP Science. Doing It Again.
We created Mr WULF after decades in the industry, including our time building ATP Science — one of Australia’s most disruptive and fastest-growing supplement companies.
Along the way, we pioneered Shilajit in Australia, launched Champion Collagen before collagen was even mainstream, and engineered some of the most unique protein bars the industry had ever seen — the Jelly Protein Bar and the Marshmallow Protein Bar.
Our work earned brand and product awards, category innovation awards, and two inclusions in the BRW Fast 100 list. But what mattered most wasn’t the accolades — it was the reputation we built for finding real solutions to real problems.
Now, our focus is men over 30 — a neglected space. With Mr WULF, we’re creating a complete system for performance, health, and confidence.
More Than a Brand. A System.
Supplements: Clinically dosed with no pixie dust, built around the three foundations men can’t afford to lose — testosterone, sleep, and nitric oxide. Key actives like AstraGin® and Aminogen® enhance absorption, while clinically validated botanicals and nutrients deliver real results.
Skincare: Postbiotic, toxin-free formulas with Australian botanicals to strengthen the skin barrier and fight visible aging.
Colognes: Modern, masculine fragrances crafted without harmful chemicals and on an organic sugar cane alcohol base.
The Rules We Live By
Clinically Dosed. Every mg declared, no underdosing.
Clean & Non-Toxic. No hormone disruptors, no compromises.
Absorption Matters. Using technologies like AstraGin® and Aminogen® for superior uptake.
Built for Men 30+. Restoring strength, protecting confidence.
FAQs (because we know you're thinking it)
What makes Mr WULF different from other brands?
A heck of a lot of brands today are chasing hype. We don’t. Every Mr WULF product is clinically dosed, toxin-free, and designed to solve real problems men face after 30. We combine proven ingredients with advanced absorption tools like AstraGin® and Aminogen®, plus non-toxic skincare and clean-label colognes — all under one system.
Are your products made in Australia?
Yes. Mr WULF products are owned, formulated, and made in Australia. We take pride in sourcing globally for the best ingredients, but everything is developed and produced here to meet strict Australian standards.
What kind of ingredients do you use?
We only use ingredients that are clinically validated, non-toxic, and effective. You won’t find underdosed blends, fillers, or hormone disruptors in any Mr WULF product.
Who are your products for?
Mr WULF is built for men over 30 — a group often overlooked by the supplement and grooming industries. Whether it’s restoring testosterone, improving sleep, protecting skin, or elevating everyday presence, our system is designed for men who refuse to fade.
Why should I trust Mr WULF?
Our track record speaks for itself. From pioneering new-to-market ingredients and creating world-first protein bars to winning awards and twice being listed in the BRW Fast 100, we’ve built a reputation for solving real problems with real innovation. Mr WULF is the next evolution of that mission.